About Us

How our partnership will work

We’re here to enable small businesses present themselves to the market as credible, serious brands.

Some clients come to us with a prepared marketing plan and use us as a creative design resource. Other customers draw on our consulting expertise to help them determine the best way forward. To achieve this, we assess strengths and opportunities for your brand through four basic stages:

Company objectives and background

A thorough appraisal of your industry, your business and its customers allows for additional insights that may not have been previously considered.

Marketing objectives

Whether you want to achieve awareness, trial, repurchase, or recommendation, each objective is a separate challenge to be identified and addressed. By examining your business needs against your current situation, we build a workable communications strategy using the insights we gained from stage one.

Marketing activity

With what we have learned, we then determine the most appropriate media for our message. The answer may well be a brochure, but it could also be a website, a direct mail campaign, sales promotion, radio advertising, or a host of the other marketing tools at your disposal.

Measuring results and refining strategy

The knowledge gathered at the completion of a project allows us to further develop your strategy and create even more effective marketing activity as we move forward.