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	The link between exceptional cuisine and satisfied customers Client: A specialist recruitment agency for the catering industry

Brief:
A newly formed company in a specialist market needed to generate awareness. But it also needed to clearly explain its specific function within the catering industry - headhunting professional chefs, nationwide. Being a start up, the company had a modest budget, and needed to define which segment of the market to approach first.

Solution:
After researching the market with our client, we created noise with a targeted direct mail campaign. Just two days after release, the agency began to receive enquiries. The campaign generated 10 attractive leads for ongoing work from major hotels in London.

Outcome:
We can just quote the owner's words:
"You did what you said you would do, smoothly and efficiently – and on time".

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